By IBTeam No, Tide is not an Indian brand. Tide is a USA brand with a strong presence in India but is not an Indian-origin brand. Its innovative approach and consistent quality continue to make it a leader in the laundry detergent market worldwide.
Tide Brand Information
Tide is a global laundry detergent brand owned by Procter & Gamble (P&G), a multinational corporation based in the United States.
- Founded: 1946
- Owner: Procter & Gamble (P&G)
- Headquarters: Cincinnati, Ohio, USA
- Industry: Consumer Goods
- Key Products: Laundry detergents, fabric care products
Current Status
Tide is one of the most recognized and trusted detergent brands worldwide, including in India. The brand offers various product variants such as powders, liquid detergents, and pods, catering to different consumer preferences. In India, Tide operates under P&G’s local division and is marketed as a mid-premium product in the fabric care segment.
Future Outlook
- Innovative Products: Tide aims to introduce more environmentally friendly products, including biodegradable and water-efficient formulas.
- Market Penetration: With increasing competition in India, the brand plans to strengthen its presence in tier-2 and tier-3 cities.
- Sustainability Initiatives: P&G has committed to reducing its environmental impact, which will reflect in the Tide product line through sustainable packaging and eco-friendly practices.