By IBTeam Yes, Steelbird is an Indian brand. Steelbird Hi-Tech India Ltd. (SBHT) has been a trusted name in the automotive accessory industry for over five decades. Known for its innovation and global reach, Steelbird is a leader in manufacturing high-quality helmets and riding accessories for motorcycle enthusiasts worldwide.
Steelbird Brand Information
- Founded: March 13, 1964
- Founder: Subhash Kapur
- Headquarters: New Delhi, India
- Industry: Automotive Accessories
- Key Products: Motorcycle Helmets, Pannier Boxes, Helmet Locking Devices (HLD), Auto Accessories
Global Presence: Steelbird exports to over 50 countries, including Brazil, Indonesia, Korea, Taiwan, Kenya, Tanzania, Egypt, Vietnam, Bahrain, Dubai, Nepal, Colombia, and several European nations.
Brands: Steelbird operates under four major brands:
- Steelbird
- Ares (premium helmets with NASA-certified technology from OUTLAST)
- Steelbird Air (helmets with advanced ventilation systems)
- Ignyte (a comprehensive range of biking accessories)
Technical Collaborations: Steelbird collaborates with global players like Composites, Bieffe, and AD Engineering (Italy) to ensure cutting-edge manufacturing standards.
Current Status
Steelbird is a market leader in India, with a PAN-India distribution network, including tier-2 and tier-3 cities. The company also supplies products to government agencies like CSD and CPC. Steelbird’s manufacturing facilities, including its largest plant in Baddi (Himachal Pradesh), are equipped with state-of-the-art technology and have a capacity of producing 22,000 helmets and 1,600 pannier boxes daily.
The company is also expanding its retail footprint with its exclusive RiderZ Shopee stores, allowing customers easy access to its wide range of products. Steelbird helmets, known for their safety, comfort, and style, cater to various customer segments with models like Open Face, Full Face, Flip-Up, and Moto-Cross helmets.
Future Outlook
Steelbird aims to enhance its market presence globally and innovate further in safety and comfort for riders. The brand plans to:
- Expand its portfolio with more technologically advanced products, such as smart helmets.
- Increase its production capacity to meet growing demand.
- Continue promoting road safety awareness and customer-centric innovations.
- Strengthen its premium offerings under Ares and Steelbird Air brands.
Overall, Steelbird Hi-Tech India Ltd. is a proud Indian brand that has revolutionized the helmet industry with its focus on quality, safety, and customer satisfaction. With its strong legacy, global collaborations, and innovative product lineup, Steelbird continues to dominate the market and inspire confidence among riders across the globe.