By IBTeam No, Realme is not an Indian brand. It is a Chinese smartphone and consumer electronics company that was founded as a subsidiary of Oppo and later became an independent entity.
Realme Brand Details
| Brand Name | Realme |
|---|---|
| Founded | May 4, 2018 |
| Founder | Sky Li |
| Headquarters | Shenzhen, Guangdong, China |
| Industry | Consumer Electronics |
| Product Categories | Smartphones, Smart TVs, Laptops, Wearables, Audio Devices |
| Parent Company | Originally Oppo (until 2018) |
| Global Presence | Over 60 countries |
| Website | realme.com |
Current Status
Realme, founded by Sky Li, began operations in India in May 2018 with the launch of the Realme 1 smartphone. The brand quickly gained traction with its budget and mid-range smartphones. Realme is one of the fastest-growing smartphone brands in India and has strengthened its presence by entering the offline retail segment. The company aims to cater to a diverse consumer base with affordable yet feature-rich devices.
Realme also operates service centres across India and plans further expansion in the Indian market and globally. The brand offers smartphones primarily in the budget and mid-range segments but is working towards launching premium smartphones to compete with other major brands.
Future Outlook
- Product Innovation: Realme is working on premium smartphones with flagship specifications to cater to the high-end segment. The company is also developing a new user interface to replace Oppo’s ColorOS.
- Retail Expansion: Plans to expand offline sales and increase the number of exclusive service centres and retail stores across India.
- Global Expansion: Realme plans to enter markets like Indonesia, Mainland China, and Taiwan in the near future.
In Summary, While Realme is a Chinese-origin brand, it has become a major player in India’s smartphone market due to its strategic pricing, feature-rich devices, and rapid growth. With ongoing product innovation and expansion plans, Realme is poised to continue its strong presence in both the Indian and global markets.