By IBTeam No, Peter England is not an Indian brand. It was founded in 1889 in Ireland. However, the brand has become a household name in India after being acquired by Aditya Birla Fashion & Retail Limited in 2000. Peter England is now a prominent menswear brand in India, offering a wide range of clothing, from formal to casual wear.
Peter England Brand Information
| Attribute | Details |
|---|---|
| Brand Name | Peter England |
| Origin | Ireland |
| Established Year | 1889 |
| Owned By | Aditya Birla Fashion & Retail Limited (ABFRL) |
| Primary Products | Men’s Apparel (Suits, Shirts, Casual Wear, Accessories) |
| Global Presence | Ireland, India, Middle East, and other countries |
| Target Audience | Urban, middle to upper-class men |
History of Peter England
Peter England was founded in 1889 in Ireland with a focus on suiting fabric, wool, and wool-blended materials. The brand was known for outfitting British soldiers during the Boer War and became a reputable name in the textile industry. Its factory in Magherafelt, County Londonderry was a key part of its operations until it was closed in 1992, leading to significant job losses.
In 1997, Peter England launched its operations in India, offering both bespoke and ready-made shirts. The brand gained rapid popularity in India, and in 2000, it was acquired by Aditya Birla Fashion & Retail Limited. Under the new ownership, Peter England quickly became a leading menswear brand in India. By 2014, it was reportedly the largest menswear brand in India, with over 600 exclusive brand outlet (EBO) stores and over 10 million garments in sales.
Current Status of Peter England
Peter England is a market leader in India, known for offering a wide variety of men’s clothing that blends style and comfort. Its products range from formal suits and shirts to casual wear, making it a go-to brand for professionals and fashion-conscious individuals. The brand has a significant retail presence with exclusive brand outlets (EBOs) across India and is available on major e-commerce platforms like Myntra and Flipkart.
Future Outlook
Peter England continues to innovate, with a growing focus on introducing new clothing lines and expanding its presence in the Indian market. The brand is exploring options to enhance its digital presence and attract younger consumers who prefer online shopping. With a strong emphasis on sustainable and quality fashion, Peter England is likely to strengthen its market leadership and further cater to the evolving needs of modern Indian consumers.
Peter England, though originally an Irish brand, has become an integral part of the Indian fashion industry under the ownership of Aditya Birla Fashion & Retail. Its blend of international heritage and local appeal makes it one of the most trusted menswear brands in India.