By IBTeam Yes, Dot & Key is an Indian brand. Launched in 2018, the brand has quickly become a prominent name in the skincare and wellness industry, offering a wide range of dermatologically tested products. Known for its focus on clean, effective, and innovative skincare solutions, Dot & Key has been redefining beauty standards in India.
Dot & Key Brand Details
| Attribute | Details |
|---|---|
| Brand Name | Dot & Key |
| Origin | India |
| Established Year | 2018 |
| Owned By | Nykaa (Acquired 51% stake in 2021, increased to 90% in 2024) |
| Primary Products | Skincare, haircare, and body care products |
| Headquarters | Kolkata, West Bengal, India |
About the Brand
Dot & Key was founded with a mission to provide innovative, toxin-free, and cruelty-free skincare solutions. The brand takes pride in using natural ingredients, offering products that cater to modern skincare concerns like pollution, hydration, and aging. Its dermatologically tested formulations are designed to suit a variety of skin types, especially for Indian consumers.
The brand gained popularity for its problem-solving approach in skincare. Dot & Key introduced targeted solutions like serums, sleeping masks, and hydrating mists, earning it a loyal customer base. In 2021, Dot & Key was acquired by Nykaa, a leading beauty and wellness retailer in India, which expanded its reach and solidified its position in the market.
Product Range
Dot & Key specializes in a broad spectrum of skincare and wellness products:
- Face Care: Vitamin C serums, acne control products, moisturizers, and exfoliating masks.
- Body Care: Body lotions, deodorants, and hand creams.
- Hair Care: Scalp scrubs, hair masks, and nourishing oils.
- Specialized Solutions: Products addressing hyperpigmentation, dark spots, and sun protection.
Market Presence
Dot & Key products are available across major online platforms, including Nykaa, and various offline stores. Additionally, the brand has expanded its reach internationally, offering its products in global markets.
Overall, Dot & Key has established itself as a key player in the Indian skincare industry, offering innovative and dermatologically tested products that cater to the diverse needs of Indian consumers. With a strong commitment to natural ingredients and cruelty-free practices, the brand has gained a loyal following. Its acquisition by Nykaa in 2021 further strengthened its position in the market, allowing Dot & Key to expand its reach and continue to redefine skincare in India.