By IBTeam Global footwear brand Hush Puppies, retailed by Bata India, has unveiled comedian and actor Vir Das as its new brand ambassador. The announcement comes as Das prepares to host the 52nd International Emmy Awards, marking a historic moment as the first Indian to take on this prestigious role.
The partnership kicks off with a campaign featuring a film where Das, dressed in a sharp suit, realizes he’s missing the final touch—his shoes. After a lighthearted search, he finds his Hush Puppies and announces, “Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies.”
Deepika Deepti, Head of Marketing at Bata India, expressed enthusiasm for the collaboration:
“We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question the status quo, and humane values perfectly resonate with Hush Puppies’ promise of style and elevated comfort.”
Sharing his excitement, Das added his signature humor to the announcement:
“When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
This collaboration highlights Hush Puppies’ focus on blending comfort with style, while Das’s global appeal and relatable charm bring a fresh narrative to the brand. With this partnership, Hush Puppies reinforces its commitment to innovation and relevance in the modern lifestyle footwear market.