By IBTeam Honasa Consumer Limited, the parent company of prominent brands such as Mamaearth, The Derma Co., Aqualogica, BBlunt, and Dr. Sheth’s, has named Meetu Mulchandani as Vice President and Head of Brand Factory. This division focuses on nurturing and expanding emerging brands within the company’s portfolio.
In her new role, Mulchandani will lead the development of new brands, leveraging market research, consumer insights, concept testing, and strategic marketing. According to Varun Alagh, CEO and Co-founder of Honasa Consumer Ltd., “Brand Factory is integral to our vision of building India’s largest Beauty and Personal Care (BPC) House of Brands. Meetu’s past contributions, including her instrumental role in the success of Aqualogica and Dr. Sheth’s, have demonstrated her ability to drive growth and innovation effectively.”
Mulchandani brings nearly two decades of experience in the beauty and personal care industry, having held key positions at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma. Over her four-year tenure at Honasa Consumer, she has played a pivotal role in scaling brands like The Derma Co., Aqualogica, and Dr. Sheth’s into significant market players.
Expressing her enthusiasm for the new role, Mulchandani remarked, “I am honored to step into this position at a time of immense innovation and growth for Honasa Consumer. It has been fulfilling to contribute to this dynamic team, and I look forward to building brands that disrupt markets and create meaningful impact in people’s lives.”
As Honasa Consumer continues to grow its portfolio and strengthen its position as a leader in the Beauty and Personal Care industry, Brand Factory is set to play a crucial role in driving innovation and addressing evolving consumer demands.
Honasa Consumer Strengthens Leadership with Meetu Mulchandani
Honasa Consumer Limited, the parent company of leading beauty and personal care brands such as Mamaearth, The Derma Co., Aqualogica, BBlunt, and Dr. Sheth’s, has announced Meetu Mulchandani as Vice President and Head of Brand Factory. The move highlights the company’s commitment to innovation and its ambition to expand its portfolio of successful brands.
Role of Brand Factory in Honasa’s Vision
Brand Factory, Honasa’s specialized division, focuses on creating and scaling emerging brands tailored to evolving consumer needs. By identifying market gaps, the division plays a key role in Honasa’s vision of becoming India’s largest Beauty and Personal Care (BPC) House of Brands. Under Mulchandani’s leadership, the division will prioritize market research, consumer insights, concept testing, and developing business and marketing strategies for new brand launches.
CEO and Co-founder Varun Alagh described Brand Factory as central to Honasa’s strategy, adding, “By understanding consumer needs, we’ve consistently launched and scaled successful brands. Meetu’s leadership has already been instrumental in transforming brands like Aqualogica and Dr. Sheth’s into 100-crore success stories.”
Meetu Mulchandani: A Proven Leader in BPC Industry
Mulchandani brings nearly 20 years of experience in the beauty and personal care sector. Her extensive career includes key roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma. Over the past four years with Honasa Consumer, she has contributed significantly to the success of brands like The Derma Co., Aqualogica, and Dr. Sheth’s.
In her new role, Mulchandani will oversee Brand Factory’s operations, with a focus on launching innovative products that resonate with modern consumers. Honasa believes her unique perspective and strategic mindset will continue driving the company’s innovation ecosystem.
Driving Growth Through Innovation
Honasa Consumer has been at the forefront of market disruption in the BPC space, leveraging technology and consumer-centric strategies. Mulchandani’s appointment further emphasizes the company’s commitment to innovation. She will lead efforts to incubate new ideas and expand Honasa’s portfolio by addressing untapped consumer demands.
Expressing her enthusiasm, Mulchandani shared, “It’s an honor to step into this role during such an exciting phase of Honasa’s journey. I am eager to continue building impactful brands that not only disrupt the market but also make a meaningful difference in people’s lives.”
A Vision for the Future
Honasa Consumer is poised for significant growth as it continues to focus on creating consumer-first brands that address both market demands and societal needs. Initiatives like Brand Factory ensure that the company remains agile and innovative.
Mulchandani’s leadership will be instrumental in steering Honasa towards its goal of being a leader in the BPC industry, further solidifying its reputation for excellence and impact. With her experience and passion for driving growth, Honasa is well-positioned to expand its market share and influence.
Conclusion
Honasa Consumer’s appointment of Meetu Mulchandani as VP and Head of Brand Factory marks a strategic step toward scaling its innovation capabilities. As the company builds on its successes, it aims to redefine the beauty and personal care landscape in India, ensuring both market leadership and meaningful contributions to consumer lives.