By IBTeam Peppy, a direct-to-consumer (D2C) brand focused on sexual wellness and pleasure, has officially entered the Indian market with the mission of breaking taboos surrounding physical intimacy. Founded in 2023 by entrepreneurs Devansh Agarwal and Shyamal Gupta, the brand aims to normalize conversations about sexual health and provide high-quality, user-friendly products tailored to diverse needs.
Bhuvan Bam Joins as Co-Founder and Investor
Actor, digital content creator, and social influencer Bhuvan Bam has joined Peppy as a co-founder and investor, marking a significant step forward for the brand. Bam’s involvement goes beyond mere endorsement, as he actively contributes to Peppy’s vision of creating a more open and progressive dialogue around sexual wellness.
“For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India,” said Bam. He emphasized the importance of dismantling societal taboos that hinder honest discussions about physical intimacy, aiming to empower individuals to embrace their journeys toward intimacy with confidence.
Funding and Valuation
Initially bootstrapped, Peppy successfully raised a pre-seed funding round of $500,000 in May 2024. The funding round was supported by Bhuvan Bam, Rohit Raj (Founder and CEO of BBKV Productions), and Dr. Ruchi Gupta, among others. Following this investment, the company is now valued at ₹50 crore, underscoring the potential for growth in India’s burgeoning sexual wellness market.
A Mission to Normalize and Empower
Peppy is more than just a provider of sexual wellness products. The brand seeks to revolutionize the way India perceives intimacy and pleasure. Founders Devansh Agarwal and Shyamal Gupta highlighted the pressing need to move beyond the stigma associated with sexual wellness and make it as mainstream as skincare or snacks.
“Intimate wellness has often been brushed under the rug in India, but we cannot deny the fact that a fulfilling sex life is a crucial part of our overall happiness and well-being,” said Devansh and Shyamal. They stressed that Peppy’s mission is to ensure that everyone—irrespective of age, gender, or background—has access to body-safe, high-quality products that cater to their needs.
Breaking Barriers and Driving Change
With Bhuvan Bam and Rohit Raj’s creative influence, Peppy is positioned to connect with a wide audience and spark meaningful conversations about intimate happiness. By offering guilt-free, accessible solutions, the brand aims to bridge the gap between awareness and action in sexual wellness.
The founders envision a future where discussing and addressing physical intimacy needs is as comfortable and natural as any other aspect of self-care. Peppy’s innovative approach to marketing and product design, coupled with its commitment to inclusivity, is poised to redefine intimate wellness in India.
Conclusion
Peppy’s launch represents a bold step in addressing India’s long-overdue need for open conversations around sexual wellness. By combining quality, accessibility, and creative storytelling, the brand seeks to empower individuals to embrace their pleasure without hesitation. With its dynamic leadership team and clear vision, Peppy is not just building a business—it’s leading a cultural revolution that redefines how India thinks about intimacy and well-being.