By IBTeam No, Jockey is not an Indian brand. Jockey is an American manufacturer and retailer of underwear, sleepwear, and sportswear, with a history dating back to 1876.
Jockey Brand Details
| Brand Name | Jockey International, Inc. |
|---|---|
| Founded | 1876 |
| Founder | Samuel T. Cooper |
| Headquarters | Kenosha, Wisconsin, USA |
| India Partner | Page Industries Ltd. (Exclusive Licensee) |
| India Launch | 1995 |
| Product Range | Innerwear, activewear, sleepwear, leisurewear |
| Global Presence | Over 120 countries |
Jockey’s Global Legacy
Jockey, originally known as Coopers, Inc., was founded by Samuel T. Cooper in Michigan as a hosiery business catering to lumberjacks suffering from poorly made wool socks. By 1900, the company expanded to undergarments, and in 1934, amidst the Great Depression, introduced its iconic Y-Front briefs, designed by Arthur Kneibler. These briefs revolutionized men’s underwear by offering support akin to a jockstrap.
The product’s success marked Jockey’s rise as a global brand, recognized today for its innovation and quality. The briefs became a sensation in the U.S., selling 30,000 pairs within three months of launch. By 1938, Jockey had established itself in the UK, selling 3,000 pairs weekly.
Jockey in India
Jockey entered India in 1995 through an exclusive licensing partnership with Page Industries Ltd., a Bengaluru-based company. Page Industries manages manufacturing, marketing, and distribution for Jockey in India and neighboring countries.
With over 1,500 exclusive brand outlets and a strong presence across retail and e-commerce, Jockey is a household name in India, known for its premium quality and comfort.
Future Outlook
Jockey’s innovation, coupled with its partnership with Page Industries, ensures its continued dominance in India’s innerwear and leisurewear market. Globally, the brand remains synonymous with quality and innovation in over 120 countries.
In short, While Jockey is an American brand with a rich legacy of innovation, it has become a trusted name in India through its partnership with Page Industries Ltd. Since it entered into the Indian market in 1995, Jockey has captured the hearts of Indian consumers with its high-quality, comfortable, and stylish products. The brand’s commitment to innovation and its global reputation ensure its continued success both in India and worldwide.