By IBTeam Qoruz, a leading influencer marketing platform, has introduced the Brand Buzz Index, a groundbreaking tool designed to help brands measure the effectiveness of their influencer marketing campaigns. With the influencer marketing industry in India surpassing ₹5,500 crore in investments in 2024, this innovative index promises to address the long-standing challenge of accurately assessing campaign impact.
Bridging the Metrics Gap
Traditional metrics like Earned Media Value (EMV) and Share of Voice (SOV) often provide fragmented insights, leaving brands uncertain about their true performance. The Brand Buzz Index aims to fill this void with a comprehensive scoring model that evaluates campaigns based on engagement quality, reach, and competitive positioning.
“The Brand Buzz Index is a game-changer for the industry,” said Aditya Gurwara, Co-Founder and Head of Brand Alliance at Qoruz. “It bridges the gap with a holistic score, helping brands gain actionable insights into their influencer marketing efforts.”
A Weighted Model for Precise Insights
The Brand Buzz Index uses a weighted model to assess critical factors, including:
- Engagement Quality: Evaluating likes, comments, shares, and views to measure the depth of audience interaction.
- Reach: Analyzing follower growth and the reach of influencers.
- Competitive Positioning: Offering brands a view of their standing against industry competitors.
Each brand receives a final score updated monthly on a Leadership Board, allowing for continuous performance tracking.
Empowering Smarter Brand Decisions
Qoruz’s CEO, Praanesh Bhuvaneshwar, emphasized the index’s value in creating actionable insights for brands:
“The Brand Buzz Index is more than just a number—it’s a reality check. Are your efforts resonating? Are you leading or merely participating? This tool empowers brands to make smarter decisions, spot growth opportunities, and outpace their competitors.”
A Unified Approach to Influencer Marketing Success
As influencer marketing becomes increasingly crowded, the Brand Buzz Index provides a transparent and unified method for brands to evaluate their campaigns. With its monthly updates and comprehensive metrics, this tool is set to redefine how brands approach influencer marketing, helping them lead with data-driven strategies.