By IBTeam Yes, Enamor is an Indian brand. Enamor is offering high-quality, stylish and comfortable lingerie. The brand’s commitment to understanding and celebrating the diversity of Indian women has made it a trusted name in the intimate wear industry.
Brand Information:
- Founded: 2001
- Founder: Joint venture between Barbara of Paris and Modenik Lifestyle (parent company of Enamor)
- Headquarters: Bengaluru, Karnataka, India
- Industry: Apparel, Lingerie, Intimate Wear
- Key Products: Lingerie, Bras, Panties, Shapewear, Loungewear, Athleisure
- Market Presence: Available across India, with a national footprint of over 5000 retail stores and 27 exclusive brand outlets.
Brand History:
Enamor was created in 2001 as a joint venture with Barbara of Paris, a 70-year-old French heritage lingerie brand. It was one of the first brands to bring premium fashion lingerie to the Indian consumer, establishing itself as a pioneer in the market. Over the years, Enamor has evolved to become one of India’s leading premium lingerie brands, focusing on comfort, fashion, and the diverse needs of Indian women.
Current Market Status:
Enamor has grown to become a leader in the premium lingerie segment in India. The brand is sold through over 5000 retail stores across the country, and it enjoys leadership status in major national chain stores and top multi-brand outlets. Enamor has successfully carved a niche in the market by catering to the diverse needs of Indian women and offering a wide range of intimate wear products. The brand has also expanded its product offerings to include shapewear, loungewear, and athleisure.
Enamor has received several accolades, including being recognized as one of The Economic Times Best Brands of 2021. It has also been awarded the Superbrands status for three consecutive years, a testament to its strong brand presence and customer trust.
Future Outlook:
With a continued focus on understanding the evolving needs of Indian women, Enamor is poised to expand its product range and retail presence further. The brand is likely to continue its expansion into both national and international markets, leveraging its strong customer base and brand recognition. Enamor’s focus on body diversity, body-positive marketing campaigns, and high-quality products positions it well for future growth in the lingerie and intimate wear market.