By IBTeam Yes, Cello is an Indian company.Cello is a well-established Indian brand, famous for its wide range of products, including pens, plastic household items, insulated water bottles, and kitchenware. Founded in 1974, Cello has earned a reputation for its high-quality, durable, and affordable products, making it a household name across India.
Cello Brand Information
- Founded: 1974
- Headquarters: Mumbai, Maharashtra, India
- Founder: Shri Ghisulal Rathod
- CEO: Pankaj Rathod
- Primary Products: Stationery, Household Items, Kitchenware
- Market Presence: Pan-India and International
- Popular Brands: Cello Pens, Cello Max Fresh, Cello Super Club
Cello Company History
Cello was founded by Shri Ghisulal Rathod in 1974, focusing on manufacturing plastic household products. Over the years, the company expanded to include a range of products such as writing instruments, kitchenware, insulated water bottles, and storage containers. Cello Pens, particularly its ballpoint pens, became one of the leading stationery products in India due to their affordability and smooth writing experience.
Current Market Status
Cello continues to dominate the Indian market with a broad range of products that are available across the country. The brand’s insulated water bottles and kitchenware are especially popular for their durability and design. Internationally, Cello exports to over 50 countries, further solidifying its presence.
Future Outlook
Cello remains committed to sustainability by creating eco-friendly products like reusable water bottles and using environmentally safe materials in manufacturing. The company also embraces digital transformation by offering its products on online platforms, making them easily accessible to a wider audience.
Overall, Cello is a proud Indian company with a legacy of over four decades. It has earned the trust of consumers both in India and globally, thanks to its commitment to quality, innovation, and sustainability.